Retail Management Training

Retail management is not just a skill; it is an art form. Retailing involves understanding consumer behavior in a way that drives them to purchase your product. Retail management can be a career that offers great variability and flexibility; it all depends on where you picture yourself. Maybe you see yourself in a specialty shop that sells kitchen knives, a mall clothing store outlet, or a conglomerate department store. There are some terrific options out there, and you will soon find this out for yourself! after completion of this training module.

Benefits of this training module :

  • The program focuses on developing general management skills required in the industry.
  • The program has been designed taking into consideration the needs of both working professional as well as fresher.
  • Faculty members include experts from the industry and academia.

Retail Management Course Content :

  • Basics of Marketing
  • Effective Communication
  • Consumer Behaviour
  • Introduction to Retail
  • Retail Strategy
  • Store Location, Site Selection & Positioning
  • Store Design & Visual Merchandising
  • Store Operation & Management
  • Customer Service & Selling Skills
  • Retail Information System & CRM
  • Retail Advertising & Sales Promotion
  • Non Store Retailing
  • Mall Management